THE CHALLENGE
RESULTS
Toyota needed a complete refresh on their Wholesale Parts website for their dealerships and certified parts retailers as well as collision professional shops to navigate. The existing page was dark, confusing and had no search function.
We opened up the page so that it breathes, let the user have that search function right up top, allowed users to connect to the dealership or partner nearest them, included testimonials from the industry as well as current news on new products and recalls.
My role as CD, Art partnered with our CD,UX to troubleshoot / reimagine / design a new look and functioning web flow for Toyota. This work won our agency the bid to handle their Wholesale Parts site as well as the Retail and Dealer Partner sites with online refresh and print collateral.
THE WORK
Audit: exploring each area for usability, flow, accessibility, value path.
Wires / prototyping: breaking down the home page into usable elements / UI process best case scenario(s).
Toyota brand elements.
Developed home page layouts for logged-in Toyota Wholesale manager-users.
Client: Toyota
Creative Direction, Art: Nathan Spoor
Creative Direction, UX: Rocky Montez-Carr
Agency: PACE Communications