"Aisora" name comes from a double entendre of Japanese wordplay, "Ai" can be interpreted as either the Ai 藍 in Aizome 藍染 (Natural indigo dye), but also as Ai 愛 (love). The second half of the name "Sora" 空, is the Japanese word for sky. Coming in at a more esoteric angle, we felt that the lighter indigo hue of the weft is akin to a blue sky on a clear cast day. Using Kasezome (Hank-dyed) Natural Indigo yarns produced by the aging craftsmen in Tokushima, we eventually settled on the sky blue hue of Indigo. This tone is achieved by repeating the process of hank dyeing the yarns used for the weft approximately 7-8 times each in Tokushima. The hank-dyed yarns are then sent to Okayama, to the factory responsible for weaving previous iterations of the "Super Rough" series. Combining the SR warp and Natural Indigo weft on vintage Toyoda shuttle looms, the heavyweight 18oz. Selvedge is carefully woven on only one machine, thus yielding a maximum of about 40-50 meters of this fabric in a day. (source + images: Okayama Denim)