Mood Boards for Liberty Hardware rebrand project. Liberty Hardware is a specialized brand founded in 1948 focusing on home decor, based in Winston Salem, North Carolina. This project on redesigning their brand look both elevates and modernizes for their B2B relationships as well as communicates more clearly to the modern customer in both retail and individual end customers.
Quality Textures: bringing warm hints of color into a base of muted tones, this approach gives LH an elevated touch to their already upscale product.
Warm Modern: blending golden tones, geometric patterns and clean lines with this approach for the LH brand tone.
Home Design: muted tones and textiles create a draftsman-like appeal with this LH mood board, complete with serif fonts and blueprint sketches.
NC Textures: the home office combined with the warmth of aged craftsmanship can bring a warmth and familiarity to this LH approach.
Red Valentine: the bold red and black contrasts bring out the drama in this contemporary art statement for LH.
Country Estate: giving LH a more stark fine art approach, with a museum quality finish and feel.
Minimal Modernist: giving LH a more stark fine art approach, with a museum quality finish and feel.
Tools: Illustrator, Photoshop