Partnering with Honda to create family-focused campaign for Military families featuring the new Honda Odyssey Elite that speaks to the military spouse. Research showed that military spouses own 85% of military families’ purchasing power, and 75% consider themselves the primary shopper for their household.
Honda 2022 Campaign
Load Up. Move Out.
Hero spot :32 main video (above) in the 1920x1080 format, as well as the cutdown videos in :15 (below, at left) and :06 (below, on right).
Social spots for Honda, focusing on military family discounts. The client ordered their ad buy for Snapchat videos as well as static ads.
Left:
Diaper Change, and features the Dad having a difficult time with a stinky situation. The Mom shows up with a comedic military gas mask and gently moves him over and handles business.
Right:
This Snapchat video spot features our daughter from the hero commercial sitting in their family Odyssey learning the controls as she begins her first day of driver’s training. She fumbles, collects herself, then Mom gives her a reassuring hand to let her know she’s there.
Storyboard and mood board for Diaper Time social spot.
Static ads for Snapchat and Instagram.
Banner ads for the Load Up. Move Out. online advertising campaign.
Stop-motion format social media single-image ads for Facebook and Twitter.
Versions of the email featuring Load Up. Move Out. messaging on left, and service + support messaging on the right side.
Creative Director: Nathan Spoor
Copywriter: Zach Godwin
Agency: Pace Communications