THE CHALLENGE
THE SOLUTION
Cognosante brought an interesting need, stating that their clients were not aware of the three business units that are their main concentration. The initial ask was simple, find a way of showcasing their imagery in a consistent way while also highlighting these three areas of importance.
After a thorough audit of their site it was clear that an overall refresh of the brand style would be necessary. We found that not only was their mobile presence not optimized but was not considered, which was remedied with this new approach.
SITE FLOW + LOW FIDELITY WIRES
Understanding the site flow with a journey map and beginning the wireframe process with sketches.
Tools: Figma (flow), Procreate / iPad (lo fi wires)
STYLE GUIDE
Final style guide elements.
Tools: Figma
WIREFRAMING
Mid fidelity wires from Home to Contact.
Tools: Figma
HIGH FIDELITY COMPS
MOBILE
Final comps of desktop and mobile.
Tools: Figma, Photoshop
Client: Cognosante
Creative Direction: Nathan Spoor
Agency: PACE Communications