Special Edition artwork for Cellador Ales’ 5.5-year anniversary release.
This is the underlying artwork for the final label. For this release we wanted to create a contrasting light and lively energy, representing new life using floral elements and blooms that also echo the bright flavors in the handcrafted ale within the bottle. After this was approved, I created the label design for placement over the right hand side. The areas that the label and text would cover were discussed and taken into careful consideration before the artwork was completed.
Official invitation and release information, bottle photography courtesy Cellador Ales.
Final artwork for the JATI label. All the typography as well as the label artwork is hand drawn and created in multiple layers using the Procreate App on iPadPro.