Acura PPP

Creation of campaign for Acura to serve the Military active duty solider with clean, masculine and powerful campaign.

There are two sides to every soldier. Soldiers are powerful, capable and bold. And at the same time, they are poised, controlled and refined. This two-sided identity defines and empowers each soldier. Similarly, Acura is characterized by two unique elements working together—a high-performance driving experience coupled with luxurious styling and features. This blend of power and poise helps Acura and the American solider stand apart and break away from all others.

Acura 2022 Campaign
Power Poise Performance
Hero spot :33 main video (above) in the 1920x1080 format, as well as the cutdown videos in :15 (at left) and :06 (on right).

Our Acura social spots feature a dynamic series of cuts showcasing the Power, Poise and Performance of the Acura TLX Type S juxtaposed with our military soldier working out–then shown smoothing out his dress blues and finishing out with run footage of the TLX Type S on the open road.

These video spots were run on Snapchat, Instagram and Facebook–while the static ads with video end cards were on Facebook, Instagram, Twitter, Snapchat, TikTok.