THE CHALLENGE
THE SOLUTION
AAA needed to bridge the gap from being a paid service model to incorporating the new generation of technology users / potential customers.
We presented a new model that offered a free area of the site based on their print magazine, AAAliving. This new concept gives anyone the ability to experience the wealth of knowledge and content available to them through AAA’s generations of expertise.
Tools: Sketch
PERSONA + PATH
Through understanding the AAA user and the current target demo (information provided by the client coupled with research from agency strategy team), I was able to lead my team to create a new experience for the modern AAA client / partner.
This persona is a young, on-the-go individual accustomed to finding what they want in an instant using their smart device.
We based our approach on AAA’s flagship print piece by bringing that content into an app environment, then evolved it into a robust online platform–free of cost for all users with ample opportunities to become a paid member for full AAA benefits.
After clarifying the direction and sketching out the approach for the desktop, I tackled the mobile app flow.
Tools: Procreate / iPad.
Final style guide elements.
Tools: Figma
Next step was to set up a clean wireframe display showing up to ten screens.
Tools: Figma
Final robust comps showcasing a selection of the AAAliving mobile pages incorporating top featured content requested by users.
Tools: Photoshop, Illustrator, Figma
Client: AAA
Creative Direction / Art: Nathan Spoor
Agency: PACE Communications