AAAliving Desktop UX

THE CHALLENGE

THE SOLUTION

AAA needed to bridge the gap from being a paid-only service model to welcoming the new generation of technology users / potential customers with user-supported rich content.

We presented a new model that offered a free area of the site based on their print magazine, AAAliving. This new concept gives anyone the ability to experience the wealth of knowledge and content available to them through AAA’s generations of expertise.

THE WORK

Through understanding the AAA user and the current target demo, I led my team to create a new experience for the modern AAA partner.

This persona is a young, on-the-go individual accustomed to finding what they want in an instant using their smart device. We narrowed down their interests and needs thus creating the new AAAliving hybrid model, which included their flagship print piece which we evolved into a robust online platform–free of cost for all users, with ample opportunities to become a paid member for full AAA benefits.

Site Flow (shown at right) features opportunities to engage with rich content, call out for emergencies and plenty of ways users can join AAA and find member exclusive content.